Curated for the woman who dresses with intention
Luna Mae is an Australian women's fashion store created for the woman who dresses with intention. Operated by Velo Goods Retail, our shop was built around a simple idea. Modern femininity deserves clothing that feels as considered as it looks. From flowing silhouettes to sculpted minimalist pieces, every collection is curated to celebrate softness, strength, and the quiet self assurance of a woman who knows her own style. We curate for the moments that matter, whether that's a golden hour dinner by the water, a weekend escape with friends, or one of those everyday rituals that simply deserves a little more beauty. At Luna Mae, we believe getting dressed is never just about clothing. It's about how you want to move through your day and how you want to feel while doing it.
Considered style, season after season
Our edit focuses on refined staples and statement pieces in thoughtful fabrics, neutral palettes, and shapes that carry beautifully from one season to the next. We're drawn to slow style rather than fleeting trends, which is why each piece is selected for its fit, finish, and the way it earns its place in your wardrobe over time. You'll find soft draping, fluid lines, and quietly romantic silhouettes meant to be layered, restyled, and rediscovered. Luna Mae is more than a shop. It's an invitation to dress for yourself, to honour your own rhythm, and to feel at home in what you wear. Whether you're discovering us for the first time or coming back for a new favourite, we're glad to be part of your story and the wardrobe that grows with it.
A small team, a thoughtful shopping experience
Behind every order is a small, dedicated team that cares about giving our customers a calm and transparent shopping experience. We believe trust is built in the details, through clear information, honest communication, and attentive service from checkout to delivery. We do our best to keep things simple, kind, and personal, the way shopping should feel. If there's anything you'd like to ask, share, or follow up on, you're warmly welcome to email us at support@luna-mae.com or head over to our Contact page, and a member of our team will get back to you as soon as we can.
